When you sign up for the GMAT and during the actual GMAT exam itself, you are presented the option to sign up for the GMAC mailing list.Â I forget the actual terminology, but it says something like:
â€œDo you want business schools to send you information about their programs and potential scholarships?â€Â
â€œScholarshipsâ€ being the key word in this phrase.Â Had they left it out, I would have never checked that box.Â But like many other prospective students, I was looking at taking on tens of thousands of dollars of debt to go to business school, and felt that I needed all the help I could get.Â And hey, it couldnâ€™t hurt right?Â Well, what the statement should have said was this:
â€œDo you want random schools youâ€™ve never heard of to constantly spam you with what is essentially the equivalent of credit card junk mail?â€
Now, I really donâ€™t mind the occasional email.Â But Iâ€™ve seriously lost respect for a lot of schools through these email campaigns.Â Some of the gimmicks Iâ€™ve encountered included:
- Getting a free iPad if you enroll in the school
- Being pre-qualified for a $100,000 fellowship
- Getting an email from some random admissions director saying that the admissions deadline had passed, that I had not submitted an application, but that he was kind enough to offer me a grace period.Â How nice of him.
My recommendation, as you can probably tell, is DO NOT sign up forÂ these business school mailings.Â When you are presented the chance, donâ€™t check that box.Â What you should do is go to each website for the schoolâ€™s that you are applying to and sign up for their individual mailing lists.Â That way, you only get the material that you want.Â Additionally, you donâ€™t run the risk of confusing the material from your target schools with junk mail.
Itâ€™s aÂ simple example of supply and demand.Â The schools that are worth getting into wonâ€™t market themselves to you.Â They have enough applicants and get enough press through the rankings. Â Itâ€™s you who has to convince them that youâ€™re good enough.
I will say that the mailings I got eventually led me to attend the GMATCH event, a virtual business school career fair where you can chat with admissions personnel from various schools around the world.Â But even that webinar only had only two schools I was interested in and was extremely difficult to navigate.
Iâ€™ve spent the past few days unsubscribing from all the spam that I get.Â I wonder if there is a way to stop it all at once?Â I probably wonâ€™t do that until after decisions are out, as I donâ€™t want to knock myself off the mailing lists for my target schools.